How we boosted Velocity Clothes's conversion rate to 8.4% in 3 months

See how we tripled Velocity Clothes's conversion rate on their online store using targeted ads, organic SEO, and a new store design. Ultimately resulting in an 8.4% conversion rate and a 140% increase in sales over three months.

Services

Paid Ads, SEO, UI/UX Design, Content Marketing

Platforms

Instagram, Google, Discord, and Youtube

Result One

8.4%

Conversion Rate

Result Two

140%

Increase in Monthly Sales

Project Overview

Velocity Clothes is an urban clothing line based in Boston. After reviewing their sales and marketing process, we concluded that they needed updated designs and a higher converting website. Our in-house graphic design team created a new clothing collection that we tweaked to match their specifications exactly. We also designed a new website that fit their alternative style and improved load times and overall conversion rate. At the end of the first campaign we increased their conversion rate from 2.4% to 8.4%, increased total monthly sales by 140%, and delivered new high-quality assets for future marketing campaigns.

We achieved these amazing results for Velocity Clothes using these methods:

UI/UX Design
Content Marketing
Instagram Ad Management
Search Engine Optimization

Execution

We started by creating a detailed audit on the company and previous campaigns to identify where we could improve their current marketing strategy. After discussing with their CEO we learned that the team struggled with too many low-quality designs for their clothing. With our teams previous experience in fashion ecommerce, we suggested a relaunch which we nicknamed "Velocity Respawn" to fit their modern, gamer aesthetic.

We had our graphic design team create multiple high-quality designs and our web design specialist create a brand new website for their brand. On top of other services their plan included such as Instagram marketing and search engine optimization, we dramatically increased their overall revenue and conversions.